Small Business Marketing Part 1 - Foundation and Strategy

In this free webinar hosted by SCORE Tri-County, Tom Elmer will provide information on Small Business Marketing to help you find new customers, make more money, & beat your competition…without a big budget.

Random acts of marketing will never work. It has never been harder to grow and sustain a business than today in this age of disruption.

In 2015, 76% of marketers surveyed by Adobe claimed that marketing had changed more in the last two years than it had in all the years since the birth of television advertising. An analysis of 101 start-up failures found that eight of the top 10 reasons were marketing related: no market need, get outcompeted, pricing issues, user unfriendly product, poor business model etc.

This introductory session will cover: Marketing Planning. Creating a strategy. Customers. Positioning. Branding. Storytelling.