Social Media Management 101

Overview

Today’s small business owners know that social media is no longer an option. You need the right resources to create, manage and distribute social content. The question is: how much time should you be spending on social media? And how can you ensure your efforts pay off?

Discover how to:

• Assess if you have the time for social media
• Choose the social media manager.
• Analyze your goals.
• Identify tools to boost your social media performance.

About the Presenter

Carly Simon, a Client Services Program Manager with the Kutztown University Small Business Development Center, has dedicated over two decades to helping businesses and nonprofits grow their brand, build customer relationships, and increase website and foot traffic through traditional, social, and digital media. Specializing in adult education, Carly enjoys connecting KUSBDC clients with the best resources to launch their business's marketing strategy and increase their business's success.