American Heritage Credit Union & VIA Auto Finance’s Collaboration Originates $350 Million in New Indirect Auto Loans and 10,000 New Members

American Heritage Credit Union & VIA Auto Finance’s Collaboration Originates $350 Million in New Indirect Auto Loans and 10,000 New Members

PHILADELPHIA– February 18, 2025 – American Heritage Credit Union (‘American Heritage’) and VIA Auto Finance’s formed credit union service organization (‘CUSO’) has brought forth significant benefits for both organizations in a short amount of time. As a result of their collaboration, VIA Auto Finance has originated $350 million through indirect auto loan origination. American Heritage, through servicing these auto loans, has welcomed 10,000 new members. Both accomplishments have been achieved in fewer than three years of the partnership.

American Heritage and VIA Auto Finance decided to form a CUSO to establish indirect auto loan origination in specific markets. VIA then originated loans in these metro markets, which are then exclusively awarded to the credit union. As a result, American Heritage has received new members through this CUSO in states such as California, Texas, Arizona, Nevada, and Oklahoma. American Heritage and VIA Auto Finance are in current discussions on which additional markets to target moving forward. As of now, markets are planned for 20 additional states.

The decision to collaborate between American Heritage and VIA Auto Finance was reached after careful consideration of underwriting parameters, guidelines, and compliance. VIA Auto Finance works with its
dealership network to originate the loans. Once American Heritage then takes on the loan, they can begin to promote additional products and services to the lender as they become a member of the credit union.

“It has been an absolute pleasure working alongside Bob Barbee and the team at VIA Auto Finance. This CUSO has been mutually beneficial, and we are excited for the opportunities it presents for both of us. At American Heritage, we are also incredibly proud of our Senior Vice President of Consumer Lending, Bryan Eichenbaum, and our entire Consumer Lending team in helping expand our field of membership,” said Bruce Foulke, President and CEO of American Heritage.

“Since the beginning, American Heritage has been a fantastic partner. Together we have built a first-class indirect auto loan origination CUSO for our future additional credit union partners. Foulke, Eichenbaum, and their Consumer Lending team have been supportive and instrumental in that process and its success,” said Bob Barbee, President and CEO of VIA Auto Finance.


About American Heritage Credit Union
American Heritage Credit Union is a member-owned financial cooperative with more than $5 billion in assets serving more than 800 Workplace Partners and more than 315,000 members, with more than 35 locations across Philadelphia, Bucks, Montgomery, Delaware, and Camden Counties. Founded in 1948, American Heritage Credit Union is now one of the top 75 largest credit unions in the United States and was named a Best-in-State Credit Union by Forbes. For more information about American Heritage Credit Union please visit AmericanHeritageCU.org.


About VIA Auto Finance
VIA Auto Finance, LLC is an indirect auto loan origination credit union service organization (CUSO) headquartered in Irvine, CA. Since starting operations and partnering with American Heritage Credit Union in May of 2022, VIA Auto Finance, LLC has expanded its operations from CA into the states of Arizona, Texas, Nevada, and Oklahoma. Our turnkey processes and operations help our credit union partners generate additional indirect auto loan originations and additional membership growth in their target markets. For additional information about VIA Auto Finance, LLC please visit VIAAutoFinance.com.