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Professional Bull Riders’ Pendleton Whisky Velocity Tour Bucks Back to Reading, Pennsylvania, Feb. 10-11

Professional Bull Riders’ Pendleton Whisky Velocity Tour Bucks Back to Reading, Pennsylvania, Feb. 10-11
Tickets for the PBR Reading Rumble go on sale Tuesday, Sept. 27 at 10 a.m. ET
READING, Pa. (Sept. 21, 2022) – PBR’s (Professional Bull Riders) Pendleton Whisky Velocity Tour will buck into Reading, Pennsylvania, returning to the Santander Arena on Feb. 10-11, 2023 with the PBR Reading Rumble.
For two nights, some of the best bull riders in the world will battle the sport’s rankest bovine athletes in the ultimate showdown of man vs. beast in one of the most exciting live sporting events to witness.
The Velocity Tour returns to Reading after a 12-year hiatus.
The bull riding action for the 2023 PBR Reading Rumble begins at 8 p.m. ET on Friday, Feb. 10 at Santander Arena.
On Friday evening in Round 1, all 40 competing riders will attempt one bull each.
Following the opening round, the Top 10 will then advance to the championship round on Saturday, Feb. 11 at 7 p.m., where they will attempt one final bull, all in an effort to be crowned the event champion.
Tickets for the two-day event go on sale Tuesday, Sept. 27 at 10 a.m. ET and start at $15, taxes and fees not included. Tickets can be purchased online at and, at the Santander Arena or by calling PBR customer service at 1-800-732-1727.
Want to see the toughest sport on dirt up-close and personal?
PBR Plus Seats are available for $150 for avid fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets offer great lower-level seats close to the action, a personal on-site concierge at the PBR fan loyalty booth, a commemorative credential & lanyard, and a post-show photo experience on the dirt.
For an enhanced PBR experience, fans can purchase the PBR VIP Elite Seat. In addition to the Plus Seat package, this option includes a $10 concession voucher per seat and a pre-show backstage tour with PBR talent.
To receive the fully immersed experience that PBR fans do not want to miss, PBR Premier Elite Seats are also available for purchase. In addition to the VIP Elite Seat package, this exclusive seat includes the best seat closest to the bull-riding action and a limited edition PBR 30th Anniversary Season hat.
For more information on PBR Premium Experiences or to purchase Elite Seats for the PBR Reading Rumble in Reading, Pennsylvania, visit
About the PBR (Professional Bull Riders) Pendleton Whisky Velocity Tour:
The PBR’s Pendleton Whisky Velocity Tour (PWVT) began in 2014 as the premier expansion tour for the PBR. The Velocity Tour, the sport’s fastest-growing tour, brings the excitement and top-levels of cowboy and bovine talent that fans have come to expect from the sport to cities across the United States. The PWVT is proudly supported by Pendleton Whisky, the United States Border Patrol, Boot Barn, Cody James Boots, Tractor Supply, Nexgrill, Cooper Tires, USCCA, Union Home Mortgage, TicketSmarter, Kubota, TAAT, TRW Aftermarket Auto Parts and Audacious Wreck Relief. Every Velocity Tour event is carried on PBR RidePass on Pluto TV, PBR’s flagship digital network.
About ASM Global 
ASM Global is the world’s leading producer of entertainment experiences. The company was formed by the combination of AEG Facilities and SMG, global leaders in venue and event strategy and management. The company’s elite venue network spans five continents with a portfolio of more than 300 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. From Aberdeen to Anchorage and Sydney to Stockholm, its venues fuel live entertainment worldwide.


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